Tuthilltown Spirits is a staple of up-state New York craft distilling, producing a wide range of liquor and liqueur products. I was brought on for creative development and art direction for the full redesign of the Tuthilltown Spirits labels. This project also included a refresh to their company logo.
Refresh to the Tuthilltown Spirits logo
Apple-Bot - inspired by the key projects stakeholder suggesting “I don’t know… maybe a robot holding an apple?”
Seeking an apple for the end of the world
Corntopia - asking the question “what if the Avatar world, but with corn?”
Cacao-Boy - Honestly, the name was too much fun not to make.
Coffee Break - 2 tea cups enter, one tea cup leaves.
Citrus Moon - Even E.T.s need to unwind.
Original idea - “two aliens on a date next to a shattered moon”
Juniper Jack - The first variant in the innovation range, meant to be a stripped down version of the core range, as it is a limited run “in progress” variant. Originally pitched as the “Gard-narcissist”… Juniper Jack is a better direction