BAD MONKEYS BAR LAB

Bad Monkeys Bar Lab, sponsored by Monkey Shoulder blended malt scotch whiskey, aimed to offer education and training sessions for bartenders to learn from professional cocktail makers in the industry. I was responsible for the art direction and development of the program brand world, including digital and on-site support materials.

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Key elements of Bar Labs brand world - Half tone cutout bartenders, textured backgrounds / brush strokes, and color palette pulled from Monkey Shoulder’s brand world.

Examples of logo development

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Promotional assets for social media