Bad Monkeys Bar Lab, sponsored by Monkey Shoulder blended malt scotch whiskey, aimed to offer education and training sessions for bartenders to learn from professional cocktail makers in the industry. I was responsible for the art direction and development of the program brand world, including digital and on-site support materials.
Key elements of Bar Labs brand world - Half tone cutout bartenders, textured backgrounds / brush strokes, and color palette pulled from Monkey Shoulder’s brand world.
Examples of logo development
Promotional assets for social media