Tullamore D.E.W. Irish Whiskey approached Saint Patrick’s Day 2020 & 2021 as a holiday that should be celebrated by (O’) everyone, not just citizens of Ireland. I produced key graphics for national t-shirt designs, covering 2 years of the campaign, along with supporting in-bar signage and cocktail menus.
2020 city scape graphics produced for a total of 36 cities
promotional material for a pop-up activation - Guests could have their O’Lastname feature on the front of the bar in a large scale neon sign.